Slide
Pattern
Library

Every layout, chart, component and interaction in the MMGY presentation system. Browse it, steal from it, and add to it.

Browse

Arrow keys, or click. The thumbnail rail on the left jumps anywhere.

Copy

Hit Copy top-right to lift the current slide's HTML to your clipboard.

Build

Paste into a new deck, swap the copy, keep every class exactly as it is.

MMGY Design System

Section A

Openers
& Structure

Title slides, contents, dividers. The furniture that tells a client where they are.

Pattern Divider · Red

Client
Name

Integrated Brand & Media

Prepared for

Name, Title

Date

Month Day, Year

Pattern Title · Photo Frame

Somewhere
Worth Going

A response to the Request for Proposal, Month Year.

Pattern Title · Full Bleed

The
Opportunity

In this section

Market conditions, the traveller we're after, and where the growth is.

Pattern Divider · Ink

Section 03

Where the
growth is

of US travellers now book the trip on the same device they were inspired on.

Pattern Section Intro · Stat — click to build

Section B

Story &
Statement

The slides that carry an argument. Big type, one idea, nothing else on the screen.

Pattern Divider · Ink

Travel isn't a
category. It's a
decision people
make with their
hearts.

Pattern Statement · Red

The insight

People don't
compare
destinations.
They compare
versions of
themselves.

Pattern Statement · Photo

They didn't sell us a campaign. They rebuilt how we think about the traveller — and the numbers followed within two quarters.

Name LastnameVP Marketing, Destination Organisation

Pattern Quote · Testimonial

What we heard in the brief

Four problems
worth solving

Awareness without intent

Strong unaided recall, but the consideration set collapses at the point of booking.

A fragmented traveller view

Six platforms, six definitions of the same person, no single source of truth.

Seasonality doing the pricing

Demand peaks are managed reactively rather than shaped months ahead.

No shared measure of success

Every partner reports a different number. None of them is revenue.

Pattern Text · Numbered Rows — click to build, previous row dims

What changes if you pick us

One traveller
record

Every touchpoint resolves to a single person, so media spend stops paying twice.

Creative that
tests first

Three territories in market inside six weeks, judged by real travellers, not a room.

Revenue as
the KPI

One dashboard, one definition, reported the same way every month.

Pattern Callout Rows

Three routes in

Belong
Here

Go
Deeper

Stay
Longer

Pattern Ideas List — click to build

Section C

Insight
& Data

Charts drawn in the brand, not in a chart library's default blue. Series colours are red tints and currentColor — nothing else.

Pattern Divider · Red

Growth in qualified site sessions, year one.

Return on ad spend against the category benchmark.

Points of unaided brand consideration.

Incremental visitor revenue attributed to the work.

Pattern Stats · 4 Up — counts up on arrival

The number that matters

More nights booked per visitor session after we rebuilt the planning experience around intent rather than inventory.

Pattern Stat · Split Hero

Quarterly performance

Paid pulled ahead.
Organic never slowed.

Pattern Chart · Column

Share of search, 24 months

The gap opens
in month nine.

Pattern Chart · Line Draw

Where the budget works hardest

Two ways to show a share

68 in every 100

travellers researching this trip start on a device that isn't a laptop.

Pattern Chart · Donut + Waffle — click to build

Booking journey, current state

We lose them
between dreaming and dates.

Pattern Chart · Funnel

Year-one targets

What we'll be held to

Pattern Chart · Progress Rings

Two more shapes

Ranking, and before → after

Pattern Chart · Bar + Dumbbell

Channel plan, year one

Where the money goes

Channel	Role	Share	Investment
Paid search	Capture existing intent at the point of decision	32%	$1,280,000
Paid social	Build the consideration set months before the trip	24%	$960,000
Content & SEO	Own the planning questions travellers actually ask	18%	$720,000
Partnerships	Borrow trust from voices the audience already follows	16%	$640,000
Measurement	One traveller record, one definition of success	10%	$400,000
Total		100%	$4,000,000

Pattern Data Table

Section D

Audience
& Market

Personas, segments, journeys and the competitive picture.

Pattern Divider · Ink

Who we're actually talking to

Three travellers,
three different trips

The Weekender

Books inside 21 days, travels in pairs, decides on price and photography. Over-indexes on mobile, under-indexes on brochures.

34% of volume · 19% of value

The Multi-Gen

Plans nine months out, six opinions to satisfy, needs reassurance more than inspiration. Highest basket, hardest to move.

22% of volume · 41% of value

The Repeat Explorer

Has been before, wants the version nobody posts. Responds to specificity and to people, never to superlatives.

18% of volume · 30% of value

Pattern Persona Cards — click to build

Competitive set

Everyone is loud.
Nobody is specific.

Broad appeal → Distinctive → Rival A Rival B Rival C Challenger D You, with us You, today

Pattern Positioning Matrix

The traveller journey

Five moments we can own

Dream

Undirected browsing. We plant the destination in the consideration set before there is a trip.

Frame

The trip gets a shape — who's going, roughly when. Reassurance beats inspiration here.

Compare

Two or three destinations, side by side. Specificity wins; superlatives lose.

Book

Friction is the only enemy. Every extra field is a lost booking.

Return

The trip becomes a story. We give them something worth telling.

Pattern Journey · Process Chain — click to build

What we
found on
the site

Tap each marker. Use this pattern for site audits, creative rationale and campaign anatomy.

Hero

Beautiful, but it asks nothing. No date, no party size, no next step above the fold.

Navigation

Organised around your departments, not around the decision the traveller is making.

Proof

Reviews sit three clicks deep. They should be the first thing a sceptic meets.

Pattern Hotspots · Annotated

How we're different

Most agencies sell reach.
We sell resolved demand.

The usual

Impressions reported as outcomes
A media plan that predates the insight
Creative tested in a boardroom
Six partners, six versions of the truth
Annual reviews, quarterly surprises

With MMGY

Revenue as the reported number
Insight first, then the channel mix
Three territories tested in market in six weeks
One traveller record everyone works from
Monthly, in the same format, forever

Pattern Comparison · Versus

Section E

Approach
& Scope

The interactive middle of an RFP response — where a client stops reading and starts exploring.

Pattern Divider · Red

How we work

Four disciplines,
one team, one room

Intelligence

Proprietary traveller research, refreshed twice a year, sized to your markets rather than to a national average.

Strategy

A positioning that survives contact with a media plan, and a media plan built from the positioning.

Creative

Work made to be produced at volume and localised without losing the idea in translation.

Performance

Media, measurement and the traveller record — the machinery that turns attention into nights booked.

Pattern Numbered Columns

Our
Approach

Six weeks. Stakeholder interviews, analytics and CRM access, a competitive teardown, and original research with 1,200 travellers in your priority markets.

A single positioning, three audience priorities, and the measurement framework everyone signs before a single asset is made.

Three creative territories, each taken far enough to be judged honestly, then tested with real travellers before we commit budget.

Phased launch with live dashboards from day one, monthly optimisation, and a quarterly reset against the numbers we agreed in Define.

Pattern Approach · Accordion — click rows to open

03 · Workstreams

A voice that carries

Positioning, identity system and a tone that works at fifteen seconds and at fifteen hundred words. Built to be handed to partners without a chaperone.

Built to convert

Planning tools organised around the decision, not the org chart. Every template instrumented, every change measured against nights booked.

Full-funnel reach

Always-on demand capture underneath seasonal demand creation, planned together so the two stop competing for the same click.

One traveller record

Identity resolution across web, CRM, media and partner data — so the number in the board pack is the same number in the media platform.

Pattern Workstreams · Tabs — click tabs

02 · Project timeline

Click a phase

Alignment & access

Stakeholder interviews, analytics and CRM access, brand immersion. We leave week two with the measurement framework drafted.

Audience & market

Traveller segmentation from original research, competitive audit, and a journey map built from real behaviour rather than a workshop.

Creative territories

Three territories, tested with travellers in your priority markets before we commit a dollar of production budget.

Production

Asset production, channel builds, QA and instrumentation. Everything tagged before anything goes live.

Go live

Phased rollout by market, with live dashboards from day one and a standing optimisation rhythm from week three.

Pattern Timeline · Interactive

Delivery plan

Seventeen weeks
to in-market

Pattern Gantt · Scope

Three questions the brief didn't ask

Click each card
for our answer

Why does the shoulder season underperform?

It isn't a demand problem.

Click

Our answer

It's a supply-of-reasons problem. Nobody has given the traveller a specific thing to come for in October — so they default to July.

Why is paid search getting more expensive?

Because you're bidding against yourself.

Click

Our answer

Brand and partner campaigns compete for the same terms with no shared negative list. We'd expect 18–24% of that spend back inside a quarter.

Why doesn't the audience research change anything?

It arrives too late to spend.

Click

Our answer

Research that lands after the media plan is a document, not a decision. We sequence it so segmentation sets the budget split, not the other way round.

Pattern Reveal Cards — click to flip

What's in scope

Twelve capabilities,
one contract

Brand strategy

Audience research

Creative

Content production

Paid media

SEO & content

Social & creators

CRM & lifecycle

Web & product

Measurement

AI & automation

Partnerships

Pattern Capability Grid · Icons

Reference

The icon set

Stroke-only, 48×48 grid, currentColor. Use <i data-icon="name" class="icon"></i>. Add new icons to PATHS in mmgy-icons.js — never mix in an outside icon library.

Pattern Icon Reference

Section F

Proof
& Credentials

Case studies, results, clients, awards and the people who'd actually be on the account.

Pattern Divider · Ink

Case study · Destination marketing

From peak-season
dependence to a
year-round economy

A three-year programme that rebuilt the destination's proposition around specific reasons to visit in the months nobody was selling.

Shoulder-season nights

Return on media

Points of consideration

Pattern Case Study · Split

The result

Three numbers the
board actually asked for

$0M

Incremental visitor spend across three years.

Lower cost per booked night, year on year.

Growth in first-time visitors from priority markets.

Pattern Case Study · Results — click to build

The work

Drag to compare

Before After

Pattern Before / After — drag

Selected clients

Who we do this for

Client One

Client Two

Client Three

Client Four

Client Five

Client Six

Client Seven

Client Eight

Client Nine

Client Ten

Drop real marks into .logo-cell as SVG or PNG on transparent ground; the text fallback keeps the grid honest until they arrive.

Pattern Logo Wall

Recognition

Judged by people
who aren't us

2025

Travel Agency
of the Year

2025

Best Integrated
Campaign

2024

Effie
Gold

2024

Best Use
of Data

2023

Destination
Campaign

2023

Employer
of Choice

2022

Content
Marketing

2022

Search
Innovation

Pattern Awards

Your team

The people who'd
actually be in the room

Name
Lastname

Client Partner

Name
Lastname

Strategy Director

Name
Lastname

Creative Director

Name
Lastname

Head of Media

Pattern Team Grid

Authoring aid

Build the deck before
the assets exist

Hero film · 16:9

Sizzle cut, 45 seconds, supplied by the client team. Drop in as <video autoplay muted loop playsinline>.

Campaign key visual

Replace this block with an <img class="img-cover notch-br">. The placeholder reads as intentional, so a deck is never embarrassing in review.

Pattern Media Placeholder

Showing digital work

Screens, framed

Site or campaign page

Drop a screenshot in as <img>, or leave the placeholder while the build is in flight.

Pattern Device Frames

Reference

AI model marks

Official assets in mmgy/assets/models/. Third-party trademarks used to identify systems we measured — never place them near the MMGY logo or imply partnership. Light backgrounds only: two of the six are near-black marks.

.model-row › .model · add .model--sm for the compact row.

Pattern AI Model Marks

Reference

Loop timeline

A sequence that repeats. A ring diagram reads as decoration at slide scale and its labels fight the curve; a straight run with a return arm underneath says “these steps, then again” far more directly.